瑞相品牌设计
RSONG BRAND DESIGN
瑞相品牌设计，创意美好未来
RSONG BRAND DESIGN,creative bright future
我们是一家以品牌设计为核心业务的综合性创意服务公司，主营品牌设计和文化创意两大核心板块，在承接设计委托的同时，我们也致力于打造自己的品牌文化体系。专属于瑞相品牌设计的「有点象宇宙」由此诞生。年轻和热爱是我们发散创意的原动力，我们从未停止探索和学习，永远有热情去发掘新的设计可能，因为我们始终坚持——发现自己，再去影响世界。
We are a comprehensive creative service company with brand design as the core business. Our main business is brand design and cultural creativity. While undertaking design commission, we are also committed to creating our own brand culture system.
This is the birth of "UDX", which is exclusive to The design of RSONG BRAND DESIGN.
Youth and love are the driving force of our creativity. We never stop exploring and learning, and always have the passion to explore new design possibilities, because we always insist on discovering ourselves and influencing the world.
Logotype 标识
Colours 颜色
Typography 字体
Idea 概念
IP 卡通形象
隆重介绍下我们的IP形象——有点象，这是一只有点神奇、有点创意、还有点趣味的小象，它的存在完美地诠释了瑞相品牌的设计理想和创意理念。「象」的寓意丰富而美好，它是智慧、长寿的动物，代表着吉祥和永恒；自古以来，「象」也代表着事物的本质，所谓「象征」，有着太多抽象而玄妙的含义；「象」也有「象限」的意思，跳出固有的思维框架，放大公开象限，换个角度看问题，多去经历和尝试。将抽象和具象巧妙融合，以抽象升华具象，以具象诠释抽象，设计就妙在其中。
Now we introduce our IP image -- UDX, this is a elephant with a little magic, a little creative, and a little fun, its existence perfectly interprets the design ideals and creative ideas of RSONG BRAND DESIGN.
The meaning of "elephant" is rich and beautiful. It is a wise and long-lived animal, representing auspiciousness and eternity. Since ancient times, "image( xiang )" also represents the essence of things. The so-called "symbol( xiangzheng )" has too many abstract and mysterious meanings.
"Elephant" also has the meaning of "quadrant( xiangxian )", jumping out of the inherent thinking frame, magnifying the open quadrant, looking at the problem from another Angle, to experience and try more.
Abstract and figurative clever fusion, sublimation figurative abstract, figurative interpretation of abstract, design is wonderful in it.
「有点象」也分为抽象IP和具象IP两个形象。一个是用几何手法创意的象的表达，没有任何多余的修饰，有着极简主义的美感；另一个是跳脱出来更具立体感的小象，完美契合设计的对称性，整体视觉效果精致可爱。
"UDX" is also divided into two images of abstract IP and concrete IP.
One is the expression of the image with geometric techniques, without any redundant decoration, with the aesthetic feeling of minimalism;
The other is the small elephant that jumps out and has a more three-dimensional sense, which perfectly fits the symmetry of the design, and the overall visual effect is exquisite and lovely.
Materials 物料
